InformationWeek Asks: Are Blogs The Next Internet Marketing Phenomenon?

InformationWeek has a nice little piece on corporate blogging. According to InfoWeek, the two fundamental challenges in blogging [revolve] around the issues of feedback and storage.

In the first, while traditional advertising and Web sites (whether personal or business) were one-way communication paths, blogs enable and encourage multiway communications among the bloggers. This may come as a threat to some individuals, and especially to some companies whose reputation depends upon the bloggers' comments about their products and services.

Secondly, storage and retrieval is becoming an issue around data mining and data capture. Making sense of blogs may become challenging, as the volume of blog content continues to increase at an exponential pace. As the volume of content increases, blog sites will need to provide more effective storage and searching of blog information.