WordBiz Inc., publishers of the WordBiz Report, just released some interesting survey stats on marketers' attitudes and sentiments toward blogging. Most notable among the survey results was the finding that more than 70% of marketing professionals feel their blogging strategies are hindered by time constraints. Yet, when asked if they have considered starting a business blog, more than 80% responded with a "yes," the survey found.
"71% of marketers reported time as a key concern in managing a business blog for their company or organization according to results from a recent WordBiz survey. 45% were unsure what to write about, 18% questioned if the content needs to be edited or pre approved and 15% wondered who would be responsible for the content. Yet, when asked if they have considered starting a business blog, more than 80% responded yes."
It's difficult to determine how statistically valid these figures really are, given the good folks at WordBiz did not disclose any survey population numbers, plus the whole thing's a teaser for a pay-for-play workshop. I will, however, say that the key finding here (i.e., everybody wants to do a blog, but nobody has the time) is actually consistent with what we're hearing from select clients and new business prospects at my firm. Fortunately, I think we've done a great job at demonstrating that when it comes to corporate blogs, a PR firm can play a major role and ultimately fulfill a need that would otherwise go unmet, given time constraints and resource issues.
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