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Matt picked up on an AP story earlier this week talking about the ongoing problem with corporate speak and how there needs to be a collective effort by marketers to rid euphemisms and allegory from their daily communication. I think David Weinberger would agree – he recently posted a piece for Worthwhile Magazine on this same subject, except he takes it a step further with a parody on how marketers come to talk, well, the way they do. Good stuff.
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Found this story about the buzzwords tech firms are using now via a link in Media Guerrilla. Whorthwhile also picks up on the story. High-tech companies don't release products anymore, they provide solutions. And those solutions don't simply run a... [Read More]
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I was at a “Fast & Furious” technology partnering conference last week. There was a general session beforehand at which all attendees were given 2 minutes to ‘pitch’ their firm and discuss the partners they were looking for. Of the 40 or so companies that presented I would say over half used the line “We are the leading provider of.” After the third use of that term I wanted to yell “bull#@%” but I didn’t. After the fifth use of that term, anybody else who used it looked like an idiot.
Posted by: Josh Hallett | January 20, 2005 at 06:52 AM