Podosphere PR? Not Yet.

Earlier this week I put out an informal poll asking folks if they currently include influential podcast producers in their media campaigns.  I wanted to simply try and capture a snapshot of industry opinion.

I’m happy to report that all 16 of this blog’s subscribers responded and what I heard back was a resounding "no" (62.5%).  About half that said "yes" (31.3%) and only one person said "maybe/sometimes."

So what does this tell us?  A couple of things, but mostly the obvious: Podosphere PR is still in its infancy. 

Communicators aren’t actively engaging with this community and I doubt many podcasters are engaging in any sort of dialogue with companies either – granted, there are some exceptions, but for the most part it’s feeling a lot like that awkward school dance where everyone’s standing against the wall staring at each other.  It also feels a little like the PR industry’s attitude toward the blogosphere circa 2003.  And my how that’s changed.

That said, it’s tough to draw any solid conclusions here other than to say that the *value* of Podosphere PR is still a big question mark for everyone.  Perhaps the podcaster community is on the fence about whether or not access and relationships with corporations is valuable.  I can say (with a little more certainty now) that corporations are on the fence about where podcasts programs fit in a communications campaign and what sort of value they ultimately bring to the table.  For now, it’s a wait-and-see thing…

Comments

[Jeremy Pepper]

Woohoo! I voted, I voted!

And, instead of the school dance, you should have gone for a Bar/Bat Mitzvah reference for the High Holidays. Would have been a great reference, and you'd be crowned a mensch.